Updating Matsuri
Jinja Honchō has specific projects to help jinja in rural areas of Japan, where the population is declining and all the young people are moving away. These projects encourage those jinja to build on their existing matsuri and events to revitalise the area, and get more people visiting the jinja. A recent issue of Jinja Shinpō reported on some of these efforts, including one at a jinja, Shirasawa Jinja, in Iwatë Prefecture, in northeastern Japan. This jinja had a traditional event, called the “Otameshi Shinji”, which was held every year… Read More »Updating Matsuri